Illustration & content creation for
SKAGEN x PANTONE
THE CHALLENGE
For 2023 color of the year Viva Magenta's launch, SKAGEN got together with Pantone producing a limited of watches made of at least 50% recycled stainless steel.
I got asked by SKAGEN to create a TikTok video, unleashing my creativity and letting myself be inspired by the watch.
I got asked by SKAGEN to create a TikTok video, unleashing my creativity and letting myself be inspired by the watch.
THE OUTCOME
I decided to design an illustration bringing in the watch itself combined with what Viva Magenta stands for: strength, confidence and bravery. In the video I decided to guide the viewers throughout the illustration process.
